Hollyoaks viewers could find more clues posted daily during each Hollyoaks episode through Intercactive case notes hosted on E4.com. Viewers were able access extra information and recaps on characters history, they were also encouraged to test theories with others or share information posted daily by the Hollyoaks editorial team across social media.

All Hollyoaks online branding was changed in keeping with the campaign whilst the storyline ran.

A prime suspect emerged and wanted posters were posted and shared across social media.

Each week throughout the campaign more suspects were added to the interactive interogation videos.

(Spoiler Alert!)