Once Upon a Toy...
Disney/Hasbro toy store in Downtown Disney Walt Disney World
Disney/Hasbro toy store in Downtown Disney Walt Disney World
A unique place within WDW’s Downtown Disney Once Upona Toy has the atmosphere and charm of a European toy maker showcasing their toys.The space is brimming with fun and lets the guest discover and play. As ArtDirector for Walt Disney Imagineering we partnered with Hasbro Toys, WaltDisney World Merchandise, and the firm of Elkus|Manfredi Architects to createthis destination of fun and excitement.