Premier Benefits Group
Website Design
Website Design
Making an insurance industry website look sexy is not easy. In this web and partial branding project we achieved an attractive result by bringing crisp and clear design elements into a very conventional business space. The client intended to project a warm and friendly vibe, and at the same time continue to maintain their presence as a solid and reliable insurance provider. We reworked their original logo and added a fresh color palette to make the brand livelier. A warmer tone mixed with the original corporate blue struck the right balance. Since a lot of copy was involved, iconography was effectively used throughout the site to make content easier to find. We shied away from using too many photographs in this one. The site is completely CMS based with added user functionality including a user dashboard for document downloads. Here are some comps from this project, which is currently in its development phase.
