Objective: To create and extend the real-time relevance of the Isagenix #StartYourLife movement beyond exisitng Social Media channels.
Solution: In owning the overall strategy for the Isagenix Social Media integration for the Isagenix START group (sales associates who are between 18-35 years of age) - I chose to feature user generated content which included the utilization of custome-made Instagram feed in real-time on their new StartYourLife.com website.
Whenever the #startyourlife hashtag is used on Instagram, the image will appear on the homepage of the StartYourLife.com website - on both desktop and mobile versions of the site. This content is also moderated through a 3rd-party app and established workflow that I created for the client/dept.
Web Homepage - Social Media Integration (Live Instagram Feed)
Homepage - Social Media Integration (Instagram Live Feed)
