When the coalition of We Mean Business and The World Bank needed a series of videos to translate the benefits of carbon pricing for people and the planet, we jumped at the chance to bring their message to life. (After all, it’s not everyday we get a chance to work on a project that could…um...actually help save the world.)
Using a minimal graphic language system built on color and iconography, and parsing complex statistics and messaging into simple storytelling, the videos screened before Apple CEO Tim Cook’s presentation at Climate Week in NYC, earning mentions from Stash Media and Creative Review, among others.
While “The Price of Pollution” focused on the importance of carbon pricing for businesses and governments around the world, “We Mean Business” helped define the coalition’s mission, vision, and values.
Stay tuned! We’re currently working on a series of animated videos that will explain how businesses like IKEA and Apple are working with carbon pricing.
Created with our friends at Trollbäck + Company
