This is an identity design for the vlogger behind the youtube channel 'Charlotte Vlogs'.

 

Before, her channel was quite diverse and without a focus, so together we worked to recreate it as a calm space, where she creates videos talking about her life, but also advice on subjects like as anxiety. I wanted to create the atmosphere of being light, airy and calm, and to do this I made vector illustrations of her desk with a few added things, to try and make it personal to her. The logo is a tortoise to also reflect the slow, calm feeling we tried to create with the identity.

 She also runs a science channel which is more about teaching you in an entertaining way, so I created another nightime version of the room that was more science themed. 

 

The designs are now being used across various platforms, Twitter and the blog she runs as well.