Brand / Product : Hypo bleach
Big Idea: Removal of tough stains
Art Direction: Okunade Hammed
Copywriter: Odirachukwuma Agu
Rationale:
Hypo bleach has proven to be a very powerful brand to reckon with. It came into the market and took over the market share from existing bleaching brands. In our campaign we show you just how effective its bleaching properties are and why it was able to stay as THE NO 1 Bleaching agent.
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