One of the most successful homepages for bringing AVAST organic web sales during the 2010-2014 period I was there. In coming up with the concept for it, I worked extensively with several 'commandos' in the eCommerce dept. (and designers, too, of course) to reach the perfect blend of both simplicity and comprehensivity. We wanted to make it easy enough for "our grandmas" to understand, while offering information that even geeks feel is a valuable enough use of their time to read.
