This print campaign for Australia's first Hepatis A vaccine was aimed at doctors and nurses. This campaign broke the category by showing the site of the injection, in retrospect an obvious choice but until this campaign all other brands had avioded it. The direct mail campaign involved mailing out postcards to doctors from their "patient" visiting Italy, the subsequent postcard was sent from hospital. Highlighting how easy it is to catch and how severe the consequences are.

I have worked as an art director and writer on health brands for over twenty years, from vaccines to medical devices to community health initiatives and nutrition. I have devloped above the line and below the line campaigns targetting doctors, allied health professionals and the public that have helped shift attitudes towards health.