Working with Raw Impact Cambodia, this campaign was designed to receive financial help from businesses in the Sydney CBD. Cafe Cambodia was the name given to the fundraiser as cafe’s were the target. Coffee is one of the most common expenses of every business persons day, and after some extensive research I came to the conclusion that most feel a sense of guilt splurging on coffee each week, so this idea was to put that money towards something of more value while still getting a daily dose of caffeine. Each cafe signed to this campaign would sponsor a family in Cambodia, ensuring that parents had enough money to keep their kids at home, in school and away from the live sex trade as most kids end up either working there or are sold to provide income for struggling parents.
