Our challenge was to create awareness for the Special Olympics, the world’s largest sports organisation for children with disabilities. 

 

Our idea aimed to change the mindset that kids with disabilities are unable to participate in physical activities or competitive sports. Targeted to parents, it encouraged them to discover their child’s hidden potential.

 

Poster was displayed at high-traffic areas in town to reach working parents and adults. Plus strategic locations like child development centres and play areas in shopping malls. In such locations, we’ve reached hundreds of passersby daily, since the campaign was launched.