The London based DJ and producer Chris Coco describes his project Melodica as, “A micro brand. It's a radio show that has now become a record label […] presenting new, young acts working in the area of electronic music.” Therefore, Ritator were keen to create graphics that represented electronic music’s relationship to computers. The digital artworks are created through ‘generative art’ principles, a technique that allows already existing photographs, or images created in Photoshop, to be inserted into a computer programme that generates new images automatically. Melodica’s new graphic identity, which will be used across their online platforms, will be launched in the autumn, 2014.