Omniture wanted to break through to some hard to reach targets for their Online Conversion solutions. We sent them some really good stuff. In fact that's all we sent them. Each target received a package of "Targeted Trail Mix" that was 100% delicious M&Ms candies. No rasins, no walnuts—just the really good stuff. This tasty analogy for giving customers only what they really want resonated strongly with our audience. A scrumptious 18% of people responded by visiting their personalized microsite where they could make their own Targeted Trail Mix and access relevant content.
