About the project
JSC "Rosagroleasing" is a state-owned company providing leasing solutions for enterprises of the agro-industrial complex of the Russian Federation. The company implements leasing programs for agricultural machinery, equipment, motor vehicles and special machinery for agro-industrial enterprises, contributing to the efficiency and competitiveness of domestic agricultural production.
Task
The company approached us to develop corporate identity elements for use on agricultural machinery and other media for the presentation of new equipment. The Getband team had a task not just to brand the points of contact with the audience, but to reflect and emphasize the positioning of Rosagroleasing JSC - its innovative mission, aspiration to the future and orientation to the constant development of technologies.
Solution
Corporate branding is an important tool that helps to increase a company's average check and its market share. Corporate identity helps not just to stand out from the competition, but to enhance the effectiveness of visual communication with the client in such a way as to gain his trust and cause the right associations with the activities of the organization. In addition, various stylistic techniques help to be remembered in the minds of the audience.
Agro-industrial equipment is an important carrier of organizations' meanings: equipment produced by global brands is painted in certain corporate colors of the factories where it is produced. Rosagroleasing's approach was no exception, and when presenting the company's new combine harvester, it was important not just to brand it, but to emphasize the innovativeness of the technology.
The Getbrand team developed a type of coloring for the machinery produced under the Rosagroleasing brand. We used a classic logo with a recognizable shade of green and added a branded pattern that emphasizes the company's individuality, its modern approach and digital solutions. This combine harvester is noticeable in the field, thanks to its color and graphics, which emphasize the high quality standards that Rosagroleasing sets with its activities in the industry.
We projected the resulting pattern onto other points of contact, enhancing the corporate identity and supporting the presentation of the new combine harvester. The unified style, emphasized by the developed styling, became an important element in effective visual and semantic communication with the client.
Getbrand team is happy to cooperate with Rosagroleasing and that the combine harvester became a real gem at the agricultural machinery exhibition. We see a good trend towards the revival of agricultural machinery production in Russia to world-class standards.
