Name: Actualízate a Windows 7.
Author: Carlos Rivas.
Year: 2011.
Type: Scholar.
Category: Copywriting & Creativity.
Briefing: Create an ad for the print mass media where it can be analyzed and used some language resources (in this case we used the phonetic spelling comparative in spanish)..
Information: In this advertisement you can see the texts "Sin [means "without" in spanish] Plomo 95" (Unleaded Petrol 95) and "Sin Windows 95" (Without Windows 95). It's a great similarity and comparison of the different versions of Windows (and numbers) have been existed with petrol.
"¿Todavía con Windows XP?" (Still with Windows XP?) Is the main question and doubt that intimidates the viewer and makes him feel guilty. The slogan & claim is "Actualízate ahora. Pásate a Windows 7" (Upgrade now. You head over to Windows 7).
Below, in the copy, you can see how the comparative degrees are still used with gasoline and automotive world, in turn, gradation exposed to other obsolete product names above.
The important in this ad is not the graphic design, the important thing is the creative copy: the comparative and big idea of compare Windows vs Petrol types.
In turn, a new claim for Microsoft redesigned: "We evolve, we adapt."
Links in:
- Domestika (in Spanish)
