1. IS IT RECYCLED?
In fact, on average, only 10% of plastic is recycled. 90% are burned or transported to landfills or released into the environment.
A section of plastic bottles that are not recycled end up floating along waterways, eventually reaching the ocean and killing marine life.
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2. STUCK AND DEATH FROM POLLUTION
Turtles often mistake clear plastic bags for delicious jellyfish and suffocate from eating the waste or becoming entangled in it. Plastic straws are also a hazard because they break down into smaller particles and become easily digestible toxins for many types of marine life.
It is predicted that by the year 2050, if humans do not change, there will be more waste than creatures living in the sea.
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3. THE GUARDIAN OF THE SEA
Live jellyfish contain many toxins. When stung by a jellyfish, these toxins will penetrate the human skin and enter the body. If mild, there will be skin reactions, such as local burning, redness, and itching. If the condition is more severe, you may need to go to the emergency room.
Hence, the jellyfish image is fitting as a "sea guardian" against the effects of waste and plastic.
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4. JELLYFISH CLEANS THE OCEAN
Jellyfish mucus has absorbent properties that can trap all the microplastics in the water, making them stick to its surface. This creates a large mass of mucus and microplastics that can be easily extracted and removed, instead of attempting to filter out all the microplastics from the water.
GoJelly, a jellyfish-based project launched in 2015, funded by the European Union's Horizon 2020 Research and Innovation Program, aims to be a colloidal solution to pollution microplastics in the world's oceans.
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5. VISION AND MISSION
During the project discovery phase, sustainability and safety are prioritized alongside getting to know the owner; intending to develop the economic foundation, offering visitors to shopping centers a diverse range of services.
At the same time, the project is oriented toward globalization (International style), emphasizing that aesthetics need to be paid attention to and become more important than ever.