Agency: R&R Partners
Brand: (WD) Western Digital
Role: Digital Strategist
Project Initiative: Product Microsite and Landing Page Design // Consumer Acquisition
Served as digital brand strategist, developing and leading the strategy for Western Digital (WD) brand landing pages, resulting in a 45% increase in time on site engagement and a 25% quarter-over-quarter (QOQ) increase in conversions among small businesses seeking cloud networking solutions. As strategist, I oversaw the creative direction, user experience, and content marketing initiatives, ensuring a cohesive brand narrative and optimized customer journey.
