About the project
'Knitpickers is a play on the word nitpick which means going into the tiny minute details to get things right.

Adding the 'k' for an obvious reason, to reflect the product- sweaters.

 

It’s a virtual store and followed by physical outlets. By entering the virtual store the visitors will be able to pick their style and the brand “Knitpickers” will knit it for them. The core concept is participation, the customers will play the role of a designer.

 

Logo & Corporate identity - aligned with the brands core concept