The Scorpion Kick / ضربه عقربی
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Welcome to the campaign for TIVA, the internet sports TV dedicated to soccer enthusiasts. This project draws inspiration from René Higuita, the legendary Colombian goalkeeper famed for his audacious scorpion kick. The goal was to encapsulate the same energy and excitement from watching soccer at its best.
In our campaign, the scorpion kick became a symbol of pure joy, celebrating those heart-stopping moments when fans at home or work leap with excitement. We imagined people so thrilled by a spectacular goal that they recreate Higuita's move with whatever's in their hand—even if it's just a mobile phone.
Through a mix of energetic visuals, and engaging promotional materials, we aimed to ignite that passion in every soccer fan. The campaign captures the thrill of the game, where every match brings a new opportunity for that unforgettable moment.
With this campaign, we wanted to connect with soccer fans personally, making them feel like they're part of the action, celebrating alongside their favourite teams and players. It’s not just about watching soccer—it's about living it, just like Higuita’s legendary scorpion kick.
Credits:
Creative Director: Jafar Pashaee
Art Studio Manager: Malihe Sahragard
Art Director & Graphic Designer: Armin Afshar
Copywriter: Milad Hosseini
Photography: Hamed Amirlu
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Tarhbaran Creative Agency ©
Sep 2018
