FPDB continues to collaborate with Phê La for the launch of their new product:
Phê La Phong Lan
While not entirely a novel product in the market, the narrative Phê La introduces is distinct, conveyed through a photo series executed by FPDB Creative that celebrates the “original vanilla” - an ingredient typically considered only as a background flavor for other products.
CONCEPT IDEA
Phong Lan draws inspiration from the natural Vanilla - a premium ingredient from the tropical Orchid family. After researching about the elaborate and meticulous process required to develop “Phong Lan” (Oolong Vanilla Milk), our Creative team decided to recreate the seed germination process after a period of careful cultivation, resulting in the Oolong Vanilla Milk
The keyword "Natural" is used throughout to describe the fresh and completely natural nature of original Vanilla.
Natural, Specialty, Original, Handmade, Crispy
OUR MENU
Concept Idea
Visual Branding
Visual Strategy & Direction
Content Strategy & Direction
Visual Branding
Visual Strategy & Direction
Content Strategy & Direction
Art Direction
Food Photography
Food styling
Food styling
Retouching
Stop Motion
Stop Motion
FPDB Creative celebrates the “original vanilla”
- an ingredient typically considered only as a background flavor for other products.
In this project, FPDB Creative has assumed the role of directing visual branding alongside Phe La, addressing the challenge to ensure that every facet of art direction accentuates the distinctive attributes of the Phong Lan product line, as well as the narrative concerning the "Notes of Specialty".
In this project, FPDB Creative has assumed the role of directing visual branding alongside Phe La, addressing the challenge to ensure that every facet of art direction accentuates the distinctive attributes of the Phong Lan product line, as well as the narrative concerning the "Notes of Specialty".
Concept development
Developing ideas based on the key message of "Notes of Specialty", we have chosen a concept that not only highlights the natural origins and flavors but also creates a genuine flavor experience: the crisp and chewy texture of the product is meticulously handcrafted, showcased through the artwork delivered to the viewers. Contemporary Art is precisely the concept that our creative team has passionately selected for this project.
Art direction
In this project, FPDB Creative has assumed the role of directing visual branding alongside Phe La, addressing the challenge to ensure that every facet of art direction accentuates the distinctive attributes of the Phong Lan product line, as well as the narrative concerning the "Notes of Specialty".
Visual strategy & Direction
To continue writing a new chapter in the story that Phe La is passionately about writing, aiming to deliver an impressive introduction and provoke curiosity among customers, we propose a series of six images, with images as a unifying thread to the story, posted across social media platforms seamlessly.
POST 1
POST 2
POST 3
POST 4
POST 5
Stop motion shows the freshness and deliciousness of the product
POST 6
Strategy & Direction
With the objective of developing a consistent Instagram Feed in terms of content, we have produced six interconnected images. Each image carries different meanings and purposes to deepen the "Notes of Specialty" story more profoundly. Starting with a teaser image, followed by revelations about the ingredients, advancing to the key visual of the series, a stop-motion, and finally an impactful image of the Orchid Pearl.
Let's have a look to our producing process for this project.
CREDIT
Creative Director : Duc Bui
Project Manager : Khanh Ngoc
Producer : Lavie Chan
Art Director : Linh Tong
Food Photographer : Duc Bui
Lighting : Duc Choco
Food Stylist : Huong Loan, Delilah Phan
Production Assistant : Phuong Thao
Retoucher : Dylan Hoang
Showcase Design: Thuctue Nguyen
Project Manager : Khanh Ngoc
Producer : Lavie Chan
Art Director : Linh Tong
Food Photographer : Duc Bui
Lighting : Duc Choco
Food Stylist : Huong Loan, Delilah Phan
Production Assistant : Phuong Thao
Retoucher : Dylan Hoang
Showcase Design: Thuctue Nguyen
