For this project, we had to demonstrate our skills in branding and design by creating a brand identity for a climate action organization using Adobe Express. We had to design an Instagram post to promote this organization’s mission and goals.
I devised an idea for a climate action organization by creating a brand identity and design. I wanted to make a brand identity where the brand's primary focus was helping keep the environment clean. I want this brand identity to signify unity as a community. The community impacts this brand as we help each other out for a good cause and keep our planet green! I was inspired by community events that I participated in, such as picking up trash in my local parks. I want to contribute an idea of what it means by creating a design that grabs people's attention. The prominent colors I was going for were baby blue and green, which have a lot of relation to nature.
The brand identity is to develop educational programs and resources to raise awareness about climate change and empower individuals to take action. These programs can target schools, universities, community centers, and other educational institutions, providing students and community members with the knowledge and skills to address climate change.
