In an end-of-year giving campaign for the IEEE Foundation, I orchestrated a comprehensive branding strategy to maximize impact across social media and email platforms. Seamlessly integrating the custom event logo and brand into the primary identity, I ensured a cohesive and compelling message throughout.
As the Creative Director and full-service creative team, I:
— Aligned the event logo and brand with our primary brand identity.
— Tailored social media imagery for maximum engagement on LinkedIn, X (Twitter,) and Facebook.
— Developed responsive channel branding to ensure optimal display on various devices.
— Designed compelling email headers that reinforced the campaign brand image and connected seamlessly with the social graphics, fostering consistent branding throughout the campaign.
— Aligned the event logo and brand with our primary brand identity.
— Tailored social media imagery for maximum engagement on LinkedIn, X (Twitter,) and Facebook.
— Developed responsive channel branding to ensure optimal display on various devices.
— Designed compelling email headers that reinforced the campaign brand image and connected seamlessly with the social graphics, fostering consistent branding throughout the campaign.
Together, we leveraged the power of compelling visuals and cohesive branding to drive meaningful engagement and contributions to the campaign!
Visually Impactful Social Imagery
Carousel Content
Responsive Social Channel Branding
Seamless Branding Through to Email Campaign
