Embead is a streetwear label that focuses on embedding the Nyonya beaded craft into the modern generation. With the modernization of the country, the Peranakan heritage and craft of Nyonya beading are slowly fading away. Embead is created to revive this special skill by reinterpreting it into contemporary streetwear design.
SCHOOL PROJECT
LASALLE College of the Arts
MY ROLE
My role includes branding, logo design, art direction, packaging design, marketing.
TEAM
Creative & Marketing: Claire Ngan, Glyniss Ng
Fashion Design: Clarissa Budiman, Kombarova Mariia
Photography: Hinson Pang
