Toyota Yaris Cross
The idea
Toyota had originally planned for a global debut of its latest gem, the "Toyota Yaris," in a live show set in Geneva. However, as fate would have it, circumstances evolved, prompting Toyota to shift gears in their worldwide launch approach. That's when they reached out to Rebellion agency. Collaborating with them as one of the art directors and motion graphics specialists, we embarked on a mission to craft a dynamic and purposeful motion graphics experience for the worldwide unveiling of their exceptional new SUV.
The process
Our creative journey commenced with a deep dive into the rich history and evolution of the renowned "Toyota Yaris" reference. From there, we embarked on a visual odyssey, carefully curating contemporary references that would provide a vivid glimpse into the essence of this groundbreaking new SUV.
To infuse the narrative with an innovative twist, we harnessed the power of storytelling, enlisting an AI GPS voice as our narrator.
This distinctive approach allowed us to craft a unique and engaging storytelling experience.In parallel, we meticulously developed a robust and minimalist graphic language, strategically designed to underscore the narrator's intentions, elevating the visual impact of the entire presentation.
This distinctive approach allowed us to craft a unique and engaging storytelling experience.In parallel, we meticulously developed a robust and minimalist graphic language, strategically designed to underscore the narrator's intentions, elevating the visual impact of the entire presentation.
For more information, visit the case study here
Graphic design meets Motion graphics
Seamless transitions
Crafted with beautiful graphic design and enhanced transitions, our video is a visual experience that keeps the audience engaged from start to finish.
Crafted with beautiful graphic design and enhanced transitions, our video is a visual experience that keeps the audience engaged from start to finish.
3D - CGI
Our creative expertise extends to crafting custom 3D assets, meticulously designed to convey your message with precision.
Our creative expertise extends to crafting custom 3D assets, meticulously designed to convey your message with precision.
Credits
Client: Toyota
Agency: Rebellion
Script: Rebellion
Art direction: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Storyboard: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Art direction: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Storyboard: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Illustration: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Graphic design: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
3d / CGI: Oscar Julian Mantilla a.k.a. Serial vision
Motion graphics: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Sound design: Rebellion
Motion graphics: Rebellion x Oscar Julian Mantilla a.k.a. Serial vision
Sound design: Rebellion
For more information, visit the case study here
