Name: Xtar Fragrance.
Author: Carlos Rivas.
Year: 2011.
Type: Scholar.
Category: Branding & Identity; New Product; Creativity.
Briefing: Create a new fragrance for boys between 12-16 years old. This new fragrance or perfume must be low-cost (6-8€) for to be sold in malls and supermarkets.
Information:
Xtar is a fragrance composed of two sale items: container (the bottle with the perfume) and case.
There is not box, the case protection is based on a polyester cover with a zipper in one side for a easy opening. It also includes a carrying handle (example: for to travel/vanity case).
The product is designed for boys between the ages of 12 and 16 who are passionate about music and want to look like the stars of the moment. They are true fans.
To adjust its price (6-8 €), Xtar is an generic product (no-name brand). It is sold in the famous spanish supermarkets MERCADONA under the brand Deliplus (cosmetics).
The fragrance smells like a soft touch of sweet gummy candy. It is enough to pulverize a breath spray on the skin to assure the highest density in the smell.
Links in:
- Domestika (in Spanish)
- CarlosRivasFdez.com
- Domestika (in Spanish)
- CarlosRivasFdez.com
