Crumby ad campaign 

For this project I had to create an ad campaign for an as seen on tv product. After scrolling endlessly at all the different ones, I landed on Crumby. A little handheld vacuum that sucks up crumbs and other small debris on tables and countertops. It is aimed towards parents for their kids to use. 

Background knowledge:

-They are portable and convenient, making them perfect for quick clean-ups and reaching tight spaces that traditional vacuums may struggle with.
-Crumby Vacuum comes in different critter designs including a turtle, bumblebee, and ladybug. This allows for families to purchase more than one, giving each child in the home a different design.

-Coupled with a cute character design, these machines are targeted toward children. The reason being, each vacuum is not intended to replace a traditional cleaner, or even a hand held cleaner. Instead, they are meant to aid children in learning the basics of cleaning up the small messes they might make.

-Safe for little hands

Objective: to promote crumby, more sales, to show that's its more for children,
Target audience: children between ages 5-12 and parents, families seeking child-friendly cleaning tools that engage children in household chores in a safe and enjoyable manner Tone of voice: lighthearted, fun, bright, energetic, lively, happy

Brainstorm ideas:
words cute, fun, playful, small, useful, friendly, family, children, parents, mom, dad, kid, colorful, suction, vacuum, animals, cleaning, busy, compact, simple, quick, round,

Ideas for headlines taglines ect:
-say goodbye to crumbs
-Messy Moments? Crumby's Got You Covered!
- When lifes a mess.. Use crumby!
- micro vortex motor and claims to make cleaning crumbs and tiny spills easy for adults and fun for your kids!
-cleaning has never been this cute!
- cleaning has never been so fun
-for life's little messes
-goodbye crumbs
-don’t feel crummy,, use crumby!
-vacuum away a mess without any stress!

Here are some of my first drafts and brainstorms. I wanted to show kids in the visuals to show its more for them. Also I wanted to show that the Crumby's are cute and in different creatures for a child's appeal.

Poster ideas:

● The poster features a brightly lit kitchen scene with scattered crumbs, spilled flour, and pet hair on the floor and countertops.

●  In the center, a sleek, handheld Crumby device is prominently displayed, capturing attention with its modern design and powerful suction.

●  Colorful poster highlighting the crumby with some crumbs on the button getting sucked up.

●  1 carousel: picking up crumbs and dust, 2 carousel: fits in children's small hands, easy to use for kids, 4 carousel: comes in cute different creatures. 5: time saving/quick spot cleaning

●  1: Safe for little hands, great for teaching kids to clean

These are some different variations of visuals. 

I then created a carousel for social media. I wanted to use a light pink to make it fun and more appealing.

I created a long form ad poster 

I also made some mock up out of home advertisements 

I also created two radio spot ads for Crumby

Radio Spot #1:

[Background music starts - upbeat and playful tune]

Voiceover man: "Attention all parents! Are you tired of the endless struggle to keep your home spotless from crumbs, dust, and those little messes your little ones leave behind? Say hello to your cleaning superhero – Crumby! This pint-sized powerhouse is not your average vacuum. With its powerful suction and kid-friendly design, Crumby makes cleaning fun for your kids and stress-free for you!"

[Sound effect of Crumby in action - suction noise]

Voiceover: "Its compact size and simple shape makes it a breeze for your children to handle. No more crumbs on the counters or tabletops, Crumby tackles them all, leaving your house sparkling clean!"

[Cheerful child's voice in the background]

Child: "I love using Crumby! It's so easy and cute!"

Voiceover: "Get your hands on Crumby today and watch cleaning become a game your kids love to play! Go to www.seenontv or your nearest store to grab Crumby, the ultimate cleaning buddy for your little helpers. Have a cleaner, happier home with Crumby!"

[Background music fades out]
Voiceover: "Crumby - for life’s little messes" [End of the radio spot]

Radio spot #2

Voiceover male (energetic): "Parents, "Are you tired of the constant struggle with cleaning up after your little ones? Introducing Crumby – the ultimate solution for your little ones' messes!"

[Sound Effect: Vacuum Whirring]
Child's Voice (Excitedly): "Hey, Mom! Look what I cleaned with Crumby!"

Voice over male(lively): "Crumby is an adorable little vacuum that your kids will love. Not only is it cute but it has an incredibly powerful motorized suction that will turn your little ones from messy makers into handy helpers. Crumby Vacuum comes in different critter designs including a turtle, bumblebee, and ladybug!”

[Sound Effect: Laughter and Cleaning Sounds]

Parent's Voice (Happily): "With Crumby, cleanups are a breeze! Thank you, Crumby!"

Voiceover male (excited): "Let your kids embrace the fun of cleaning with Crumby. Order now at www.seenontv or by calling 1800-760-352 and have a cleaner, happier home with Crumby.”

Closing Voiceover male: "Crumby – For life’s little messes!

Background Music Fades Out

This Project was fun to create. It was a lot of work because of all the different things I had to create, such as the radio spot, long form ad, and posters etc..However, I learned a lot doing this project. It took many trials and do overs but it turned out really well I think. I hope you enjoyed my progress and the final look!