FAB CONSTRUCTION BRANDING
About FAB Construction
FAB Construction is a large development company operating in the commercial real estate sector. For more than 10 years the brand has been operating across Russia and specializes in construction, interior design, engineering supervision and complex commissioning of class A+ office and commercial premises.
FAB Construction is a large development company operating in the commercial real estate sector. For more than 10 years the brand has been operating across Russia and specializes in construction, interior design, engineering supervision and complex commissioning of class A+ office and commercial premises.
Task
It is necessary to develop a strict and minimalistic identity that can reflect the reliability, modernity and Tone of Voice of the brand. It is important that the developed identity becomes a comprehensive visual system and is applicable to a wide range of style mediums.
Solution
Based on the brand's characteristics, vision and strategy, we developed a visual identity system that became a reflection of FAB Construction. A logo was developed for the brand based on a unique custom font, making it as varied as possible in its application on all possible identity media. The corporate elements, in turn, reflect the brightness and modernity of the brand through the use of minimalistic graphics and red tint of the corporate color.
The system of interaction between the brand mark, palette, typography and graphics has become a working marketing tool for the brand and facilitates effective communication with the target audience.
