MCM runs gren - project proposal.

MCM runs green - project proposal.

Nowadays marathons are more and more important for society in terms of economic value, health, culture and lifestyle. It's a mass sport, which involves both spectators and runners. In addition, the relationship between the marathon and the city is growing closer each time.

Today eco-sustainability represents an important factor in our life.

 As concept of our project, we decided to focus on eco-sustainabilty and therefore raise the awareness of the public to the close relationship between marathon and its commitment to the environment. 

Values of the marathon: passion, constancy, perseverance, life style. 

Values of eco-sustainability : respect, nature, responsability, sustainability of environment.

For the advertisement we focused on movement. We tried to mèlange the concepts of nature, run and Milan. As symbol for the Italian city, we decided for the tram.