This project was a case study in college for a existing restaurant in which we could re-design as a case study. Julio's Sports Bar and Restaurant. Don Julio's is a group of friends with extensive experience in the food service industry who united to establish the premier Mexican Restaurant in South Georgia and North Florida. Their culinary roots span from Zacatecas in northern Mexico to Veracruz in southeast Mexico. Emphasizing fresh, high-quality food, their kitchen team prides itself on offering the finest, fresh authentic Mexican dishes in the region, alongside Tex-Mex favorites. Situated in Adel, GA. Don Julio's aimed to enhance their brand's communication by developing new designs that would address their existing challenges effectively. The project focused on creating fresh designs that would revamp the existing brand identity, enabling Don Julio's Sports Bar and Restaurant to communicate more efficiently with their target audience and further solidify their position as the go-to destination for Mexican and Tex-Mex cuisine in the region.
