Brand Overview
Kurrency is a collateralized crypto dollar service that allows users to mint, deposit, and swap WCDs (WEMIX Crypto Dollar). WCD is a stablecoin pegged to the value of the WEMIX token. Kurrency was launched by WEMIX, is designed to provide a more stable and secure way to trade and use WEMIX tokens.
Brand Design System
The 'K' initial in 'Kurrency' represents the symbols '[' and '<', serving to securely protect information while also symbolizing transparent information disclosure. With the brand message 'Always open for you', we aim to showcase safe cryptocurrency financial services. The visual system of the 'K' can be utilized in three expression methods: text, image, and hybrid.
Brand 3D Assets
We've chosen a serious and authoritative image for the financial sector, rather than a trendy or youthful one. The 1:1 stablecoin 'WSD' takes center stage, using dynamic motion to highlight its liquidity. We've kept things simple yet realistic, focusing on transparency and genuine textures.
WCD Token Symbol
Kurrency utilizes dynamic motion to prominently feature the 1:1 stablecoin 'WCD' as a key visual element of Kurrency. Kurrency needs to keep in balance between Kurrency's tone and manner and the WCD token.
Kurrency, the Collateralized Crypto Dollar Service
Brand Identity Development
May 2022 ― Sep. 2022
Creative Director: Minhan Youn
Brand Design Lead: Donghun Kim
Brand Design: Jaesik Woo, Hyeri Yoon
Motion Graphic Lead: Jiill Ryu
Motion Graphic Design: Jinho Song, Gunyoung Kim, Jihye Kong, Yura Ze
ⓒ WEMIX PTE. LTD. All Rights Reserved. 2024
