Metamask Spotlight Security
Campaign Identity
MetaMask, the leading custodial wallet is organizing multiple venues to talk and exchange with "builders" at ETHDenver 2024. One of which is focusing on security in the web3 space. They want the direction to be refreshing while staying consistent with the already existing brand.
In order to convey a sense of security, the overall direction relies on a flat grid system with an initial inspiration from the artist Ty Dale. The different illustrations are references to various actions, risks and ways to enhance security with your crypto wallet (12-word seed phrase, double authentication, privacy...).
Creative Direction
Alex Lumain, Andrew Yoo
Art Direction, Visual Design
Orion Currier
