CLIENT: FRIKIFERIA
LOCATION: San Juan, Argentina
DISCIPLINES: Brand identity, Social media, poster design, administration
FRIKIFERIA is an anime event in San Juan, Argentina that offers a variety of activities for the whole family
Among the most popular competitions are the cosplay contest, where characters of all kinds show off their costumes on stage, and the K-Pop contest, where participants can show off their dancing talent.
OBJECTIVE
Anahí Quiroga, the organizer, wanted to make her event stand out from others, convey professionalism and attract the attention of the public, sponsors and participants from other parts of the country.
CHALLENGE
San Juan is a small town but hosts a variety of cultural events such as Frikiferia. It was common for two or more activities to be organized on the same date, requiring events to compete for audience attention. This posed significant challenges for a small event like Frikiferia.
CREATIVE SOLUTION
A complete rebranding and visual identity was proposed, along with the development of a brand manual to maintain cohesion, an effective social media campaign and the creation of a mascot illustration to reflect the values of the event.
