"The Greenstraw" is more than just a cafe that aims to achieve a superficial sense of sustainability to improve its brand image. It is an organization that actively consults on sustainable practices in the industry. It represents not only sustainable practices but also a sense of community.
A complete overhaul of the Greenstraw's visual identity to showcase their commitment to the environment and how it's reflected in their culinary and cultural pursuits.
The logo represents balance, sustainability, and community. Unique individual journeys are symbolized by hand-drawn lines resembling fingerprints, celebrating growth and a sustainable lifestyle.
Pomoco is a seven-year-old storytelling-driven design agency based in Ahmedabad. It is at the precipice of the Indian context, working on ideas, projects, and experiences with a duality of the vernacular and the contemporary.
CREDITS:
PROJECT NAME: The Greenstraw
PROJECT TYPE: Branding/Identity, Environmental Graphics, Stationery
AGENCY: Pomoco
CLIENT: Pooja Mathur (Co-owner, The Greenstraw)
CREATIVE DIRECTION: Dharun Vyas, Meghana Walimbe
DESIGN LEAD: Aarti Sonpal
DESIGN TEAM: Aarti Sonpal, Prachi Sethji, Aarushi Desai
PROJECT NAME: The Greenstraw
PROJECT TYPE: Branding/Identity, Environmental Graphics, Stationery
AGENCY: Pomoco
CLIENT: Pooja Mathur (Co-owner, The Greenstraw)
CREATIVE DIRECTION: Dharun Vyas, Meghana Walimbe
DESIGN LEAD: Aarti Sonpal
DESIGN TEAM: Aarti Sonpal, Prachi Sethji, Aarushi Desai
