KBANK
VÌ KHÁCH LÀ TRÊN HẾT
Brand challenge
Increase brand awareness in Vietnam
Strategic approach
While at other banks, customers are the second priority after banks' benefits,
KBank challenges banks' norms by putting "Kustomer"/Khách first to maximize financial benefits for "kustomers"!
Big idea
KBANK
VÌ KHÁCH LÀ TRÊN HẾT
Key Visual
Client: KBank
Agency: dentsu Redder
Sr. Account Manager: Cầm Nguyễn
Account Manager: Minh Phạm
Associate Creative Director: Ân Nguyễn
Executive, Creative with Impact: Phi Mạch
Jr. Art Director: Liêm Nguyễn
Graphic/Motion Designer: Trung Nguyễn
Graphic Designer: Thịnh Nguyễn
Jr. Graphic Designer: Như Tống
