Developing my Brand
My brand name is Claire Jones Food Photography, which clearly states what my brand is about, and targets a “foodie” audience. I feel that using my name and what I do creates a sense of both personality and professionalism. My brand concept is food photography, using a mostly fine art approach, with modern contemporary styling. My brand identity is defined by classic soft blue, grey and neutral tones, with wood and concrete textures, which also feature throughout my food images in the form of styling, backdrops and props. My brand logo features soft blue colours with neutral text, with a mix of modern, handwriting, and classic typography, which reflect my brand identity.
The six images representing my brand include:
Image 1- Claire Jones Food Photography Branding
Images 2, 3, 4 & 5- Selection of my Food Photography Images
Image 6- Behance Profile
