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Cash Plus -Markoub - Ramadan campaign

Cash Plus & Markoub - Ramadan campaign
In collaboration with Markoub and Cash Plus, we embarked on a captivating motion design campaign tailored for the Ramadan season. Our goal? To streamline the ticket reservation process, ensuring convenience and accessibility for all.
Concept & Styleframes
Picture this: a heartwarming family gathering for lunch during Ramadan. Yet, each family member resides in different cities, presenting a logistical challenge. Enter our protagonists: Mbarek, Lina, and Youssef, each representing a distinct approach to securing their tickets to Grandma's house.
The Journey:
Mbarek's Tale: Weaving through the narrative of tradition versus modernity, Mbarek's journey unfolds as he opts for the classic approach, relying on the assistance of Cash Plus agencies. His story symbolizes the bridge between the past and the present, highlighting the ease of utilizing traditional channels even in a digital age.
Lina's Adventure: A modern twist emerges as Lina navigates the digital realm, effortlessly obtaining her ticket through Markoub's website and swiftly completing the transaction via the Cash Plus mobile app. Her journey reflects the seamless fusion of technology and convenience, catering to contemporary lifestyles.
Youssef's Odyssey: Striking a balance between tradition and modernity, Youssef embarks on his quest by securing his ticket online through Markoub's platform. Yet, he opts to finalize the payment in person at a Cash Plus agency, showcasing the flexibility offered by this collaborative initiative.
Our motion design project for Markoub and Cash Plus during Ramadan embodies a captivating fusion of collage artistry and technological innovation. Drawing from stock imagery and our own creative ingenuity, we construct a visually compelling narrative that seamlessly blends disparate elements into a cohesive visual tapestry. This approach honors the tactile allure of collage while embracing the digital realm, infusing our creations with dynamic energy and vibrancy through meticulous craftsmanship and digital prowess. Beyond mere transactions, our collaboration transcends into the realms of storytelling and visual artistry, intertwining tradition with modernity to celebrate Ramadan's spirit while offering practical solutions.
Youssef Hammouni: Art Direction and Design
Mohammed Mbarako: Design and Animation
Cash Plus -Markoub - Ramadan campaign
Published:

Cash Plus -Markoub - Ramadan campaign

Published: