Way Champagne
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The assignment was to create an innovative champagne packaging for a younger target group with different consumer habits.
We created Way Champagne - a modern champagne brand for a young, trendy and conscious target group. Way is easy to carry with you wherever, to the park or the party. You can easily share Way with a friend and enjoy it together. You don't need a plastic bag to carry Way with you, just hold it in your hand or hang it on your bike handle.
Winner All categories, Packaging Impact Design Award, PIDA Sweden 2014
