BRANDED CONTENT - UNIVERSITY OF OREGON
BRAND STORIES, SPORTS PRODUCT INDUSTRY LEADERS
BRAND STORIES, SPORTS PRODUCT INDUSTRY LEADERS
CLIENT: University of Oregon Sports Product Management Program
AUDIENCE: Prospective University donors, faculty and students; global sports product Industry.
CONCEPT, PRODUCTION & POST
The University of Oregon approached In The Flicker to create an emotional, visual and informative piece for their new Sports Product Management MFA program. We recognized an opportunity to go beyond documentary style educational promotion by creating a visually stunning, story forward sports product series about active product industry leaders.
The result was a subtle tie linking the Sports Product Management program to amazing roles with major sports manufacturers designing innovative products.
All done in a game changing format that our demographic, mid 20's professionals, WANT to watch.
Episode 4 - ADIDAS Smart Ball
University of Oregon Sports Product Management and In The Flicker (in-the-flicker.com) present the fourth installment in our "In Conversation" series with sports product businesses in the Portland, OR area. Episode 4 joins the Adidas "Smart Ball" Product Creation Team at the Adidas Village in Portland, OR, to talk about the concept and science behind the ball, designing for markets, and what it's like to be a part of "The A Team." Join us for a quick segment exploring the cutting edge world of Adidas where sport and tech intersect, helping the end user get better.
EPISODE 3 - NIKE SB
University of Oregon Sports Product Management and In The Flicker present the third installment in our "In Conversation" series with sports product businesses in the Portland, OR area. Episode 3 joins Nike SB's 'P-Rod 7' Product Creation Team on the beautiful Nike campus in Beaverton, OR, to talk about the process of developing pro-skater Paul Rodriguez's shoe, the P-Rod 7. Join us for a quick segment exploring the world of name brand footwear development with a company that brings all the bang and all the wow it's been famous for all these years.
EPISODE 2 - KEEN FOOTWEAR
University of Oregon Sports Product Management presents the second segment in a unique "In Conversation" series with local sports product businesses in the Portland, OR area. Episode 2 features the Footwear Product Creation team at KEEN footwear, based in beautiful downtown Portland. Join us for a quick segment exploring the world of Sports Product Management through a company that echoes a fun-loving, grassroots, active consumer.
EPISODE 1 - HANDFUL SPORTS BRAS
University of Oregon Sports Product Management presents the first segment in a unique "In Conversation" series with local businesses in the Portland, OR area. Segment 1 features the Founders and Product Creation team at Handful Sports Bras, made in the USA in Salem, OR. Join us for a quick segment exploring the world of Sports Product Management through one of Portland's most exciting startup businesses.
