Actias
Actias is a new brand of natural medicine for phytotherapy.
The CEO was looking for an "aesthetic search" rather than a "brand identity". So we carried out an art direction and graphic design work.
The brand is aimed at the "new young-adults" who are looking to transform their health by going back to the basics of Eastern and pre-Columbian Western medicine.
We are looking for witchy vibes combined with groovy aesthetics and a grunge background, inspired by nature and by what gives the brand its name, the "actias luna" butterfly and its mysticism.
