The mission was servicing the elite players who would be interested in affording a refreshed version of the basketball hoop’s design. Using high-grade aluminum, the task of building a basketball hoop would immediately become aspirational.

A choice of cool colors balanced the nature of a bead-blasted metal’s reflection of the Sun’s warmth. This combination becomes the underpinning of the product’s design.

The technology was prepared for the adventurous, and those who desire to break new ground. Huupe’s technology would remain an undertone by this design, such that the privileged user may bask in a hoop bespoke to their environment, while the design speaks to environment, silhouette, and tone.