Objective
Create a distinctive brand identity for Botanica Run Club that merges performance and accountability with a focus on community building.
Solution
Logo Design
A responsive logo featuring a modern blue and energetic red gradient. Utilising a symbol and logotype. Drawing inspiration from a classic racetrack.
Brand Colours
Precision blues accented with an energetic red symbolising professionalism, stability, forward-motion, and energy.
Brand Patterns
Clean and precise geometric patterns inspired by the logo and running tracks. Versatile patterns help to create a consistent brand.
Flyer Design
Creating an engaging flyer design incorporating all the brand details promoting the weekly meet up at the local park to be placed in the community noticeboard and in mailboxes.
Brand Guidelines
Developed comprehensive brand guidelines to ensure consistent application across all touchpoints. Guidelines cover logo usage, colour codes, typography, and brand patterns, maintaining a cohesive brand presence.
