Lifeed5®

diseño gráfico Packaging label design supplements 5-in-1 ingredientes Strategic Branding

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Lifeed5®

Smart, Convinient, 5-in-1 Supplement

Overview

The LATAM supplements and vitamins market has been expanding rapidly, with steady growth rates projected for the coming years. Factors such as urbanization, rising health consciousness, and increasing adoption of preventive healthcare measures contribute to this growth.

There is a growing demand for supplements that provide multiple benefits in a single product, often referred to as "multi-functional". These products typically contain a carefully curated blend of ingredients, each selected for its specific health benefits. By offering convenience and efficiency, these supplements appeal to consumers looking for comprehensive solutions to support their health goals. Brands are leveraging targeted branding initiatives to communicate the efficacy and functionality of their products, emphasizing the science-backed benefits of the ingredients used.

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In the pursuit of understanding consumption drivers and identifying the target audience, we'd developed multiple creative territories conceptually and visually, aiming to offer different approaches for the brand.

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Challenge

Our task is to craft a health-focused supplement brand that offers a unique value proposition: 5-in-1 ingredients tailored to each specific benefit, meticulously selected to promote well-being. Our goal is to create a brand that is both smart and convenient, resonating effortlessly with our target audience's lifestyle and health aspirations.

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