Project Description:
I revamped the brand identity for Krevon- luxury for life with logo redesign and a custom font implementation. Provided strategic direction and creative input to ensure alignment with the company's vision and values, resulting in a refreshed brand image that resonates with the target audience.
About Krevon:
Krevon is a premium quality leather & electronic products manufacturer in automobile industry. Quality is always a top priority. They have a comprehensive quality assurance process to ensure that each and every product meet and exceed the customer expectation.
Keywords:
1. Luxury
2. Sleek and Classy
3. Bold and Blocky
4. Powerful
Initial Logo before redesigning
Ideation and Research
Final Primary Logo
Primary Logo
The logo represents the ideology of the brand that is,
1. Luxury is depicted through the expanded typeface, here I have used Conquera typeface since it is an expanded font. It also has subtle curves which balance out the expansion.
2. Sleek and Classiness is depicted through the slant line
3. Bold and Blocky is appealing to the male audience and is depicted through the triangle 4. As a whole the logo gives a sense of trust, passion and power.
Customised Font For Krevon
Some Iterations of the Logo
Mockups
The client had wanted to emboss the logo on leather for the car seats
The client had wanted to emboss the logo on leather for the car seats
Real Life Krevon Store Video with Logo
