ABOUT PROJECT
ABRO, a local brand dedicated to young people, redefines classic fashion concepts with a modern style that suits the aspirations of young people. ABRO offers a sophisticated selection of clothing with innovative, youthful designs that embody the spirit of creativity and innovation. ABRO believes in self-expression, personal freedom, and creativity, and through its designs seeks to empower young people to express themselves in their own style.
challenge
At the beginning of its journey, ABRO faced a challenge in defining its visual identity that embodied its values and touched the passion of youth.
SOLUTION
but it quickly overcame this challenge by adopting a distinct artistic approach. ABRO was able to create a strong visual identity that embodies its spirit and expresses its mission to reformulate classic fashion concepts in a modern style that suits the aspirations of young people.
DESIGN DIECTION : SALEM EL-DRENY
VISUAL IDENTITY : SALEM EL-DRENY
CLIENT : ABRO
Logo concept
ABRO: More than just a brand, but a torch that lights the paths of youth and ignites their enthusiasm. Our logo embodies their strong spirit and bright aspirations, expressing their belief in their ability to shape a better future.
Power symbol: The shape of the logo embodies the resilience of young people and their ability to withstand challenges, using their creativity and originality of ideas as a weapon to confront everything that comes their way.
Limitless diversity: The various letters in the logo express the diversity of youth’s interests and choices, emphasizing the freedom of self-expression in a unique and unparalleled style.
Inspiring colors: The bright colors add flowing energy and enthusiasm to the logo, motivating young people to move forward towards achieving their dreams and ambitions.
Cultural development: The slogan embodies the development of youth culture and its harmony with the modern era, emphasizing the ability of young people to influence the world and bring about change.
ABRO: It is not just a name, but a symbol that touches the hearts of young people and inspires them, affirming that the future is in their hands and that they are capable of achieving anything they believe in.
