A new campaign for IKEA: Let your space become who you are
Workshop AI / University speed project
Launch of a campaign that celebrates IKEA as the brand that goes beyond mere furniture supply, conveying the concept that IKEA is the ideal companion on the journey towards a home that truly reflects oneself.
INSIGHT
Returning home is more than a physical return.
It is the desire to come back to a space that reflects who we are, that evolves with us, and embraces us with familiarity.
CONCEPT
With the IKEA product "Varmblixt", we discover that the same creation, purchased by different people, transforms into something unique, in tune with the individualities of those who own it.
Let your space become who you are.
