Brief:
Create a multi-channel advertising campaign for a candy or snack brand. For the campaign, develop a specific theme based on the general theme of "imagination and creativity."
Description:
Following the brief, I decided to create an advertising campaign for Cheez-It. The theme of the campaign is "Fortune Favors the Bold." I aspired to meet the target audience of children by making their favorite snack have a little more personality. Aiming for a brighter and bolder outlook on the snack, the ad campaign is catered to connect with adventurous people and children that embrace the bold things in life. In each ad, the Cheez-It cracker would be on a new daring journey making the audience wonder just what was going to happen next. For the ad campaign, I created poster designs, bus stop and billboard advertisements, website homepage, and social media posts.
