The tradition of different logos on the Barça shirt in association with Spotify is about to bring a new episode, and is once again set to make history. This time the chosen artist is Colombia’s KAROL G, the most streamed female Latin music artist worldwide on Spotify for  the last four years in a row.

This new logo seeks to pay tribute to everyone willing to change the rules of the game, to break down barriers and to leave a legacy for new generations to express themselves as they want. “La Bichota”, just like the Barça women’s and men’s teams, has inspired countless people. It has played a key role in taking Latin music to new global heights.

🚀 Launching a takeover of owned channels (web / app) is not always easy in terms of development and hard deadlines.

💡 At the same time, creativity and teamwork are the main ingredients to make it a total success.

🥁 See here the result of our jersey takeover with Spotify and Karol G on our FC Barcelona digital products.