Project Overview:
This project entails the creation of a comprehensive branding design for a fictional yoga studio. This solo project begins with the recognition that while many yoga studios aim to cultivate an atmosphere of peace, tranquility, and calm, I seek to diverge from this norm. Instead of adhering to the serene and calm atmosphere, my goal is to infuse the entire look and feel with a twist. Thus, I aim to develop an energetic, bold, and vivid visual identity that reflects the studio's values and appeals to a broader audience, ranging from families and kids to teens and young adults, as well as seniors.
#serenity -> #vibrancy
Client: self-initiated.
Service: I conducted logo design (logo font is drawn by hand based on Harlow solid italic), color palette selection and typography design.
"Moon On" Branding, 2024
Thank you for taking a look my yoga studio brand identity project.
