journi’s brandmark conveys the product’s travel journaling identity by combining a location marker and the feather which represents a writing quill. Not only the symbols though, but also the logotype, is a combination of the two themes journi strives to connect - the journey and the journal. journi can always stay with you on your travels, and is the easiest way to record your travel experiences in a new and very stylish way, which is way meaning and representation of the value journi offers to users is perfectly described in the brand signature.