The Struggle Bus Branding
For this project I was tasked with creating a restaurant that had a menu, a food truck wrap, and digital advertising.
This brand channeled my love for brunch and breakfast food. I specifically wanted this brand to reflect my favorite time to get brunch: After a night of drinking.
The themes for the restaurant was "Bougie, but a little bit of a hot mess".
For this project I used an old illustration I created for my "Electric Forest Breakfast Club" group. The illustration of the egg was created in Adobe Animated (formally known as Flash) I wanted to use a font that reflects the fun and friendly nature of the brand.